Campaigns · Tata Motors

Curvv launch

liveBehind schedule18 Jul – 12 Aug · 412 screens

Delivered83%26,40,000 of 32,00,000 admits
Spent₹1.51 Crof ₹1.85 Cr · 82%
Screens412On-screen, Foyer DOOH
Invoiced₹5.7 L3 invoices

The creative

Tata Motors — Curvv launch 30s — stand-in still, CinemaScope

30sCinemaScope

Tata Motors — Curvv launch 30s30s · version 3 · CBFC/2026/AD/11482

Delivered as JPEG 2000 and DCP.

Uploaded once, used across campaigns.

Week by week

Admissions follow the release slate, not the booking. Plays are what we control; the audience is what turns up.

23%

18 Jul

32%

25 Jul

34%

1 Aug

27%

8 Aug

37%

15 Aug

Bar height is admissions; the figure above it is seat fill. Amber weeks delivered fewer plays than booked.

Audience
Seat fill29%36,54,882 in 1,25,20,342 seats
People reached16,71,448distinct, at least once
Impressions36,54,8822.2× frequency
Per 1,000₹4,131cost per thousand admissions
Reach is modelled from an assumed frequency, not measured. It is the softest number on this page.

Where it ran
Cinemas190678 screens
Cities108 states
Venue mix
Multiplex · 585 screensSingle screen · 93

Running alongside

The films this campaign was bought around. What the audience came for.

BHOOTH BANGLAU/A · Hindi

GINNY WEDSS SUNNY 2U/A · Hindi

City by city

Sorted by audience. Seat fill is what separates a city that delivered from one that merely ran.

City	Cinemas	Screens	Plays	Seat fill	Admits	Per 1,000
Mumbai · Maharashtra	32 · 95% mux	154	16,170	32%	9,10,106	₹555
Delhi · Delhi	21 · 92% mux	92	9,080 of 9,660	37%	5,99,948	₹499
Chennai · Tamil Nadu	20 · 88% mux	77	8,085	37%	5,33,342	₹480
Bengaluru · Karnataka	22 · 94% mux	100	10,500	22%	4,14,918	₹782
Kochi · Kerala	17 · 72% mux	43	4,244 of 4,515	39%	2,94,165	₹428
Hyderabad · Telangana	15 · 90% mux	59	6,195	21%	2,28,482	₹801
Pune · Maharashtra	19 · 84% mux	64	6,720	19%	2,27,031	₹889
Lucknow · Uttar Pradesh	15 · 60% mux	30	3,150	30%	1,66,360	₹488
Indore · Madhya Pradesh	17 · 63% mux	35	3,675	24%	1,60,136	₹597
Nagpur · Maharashtra	12 · 58% mux	24	2,520	27%	1,20,394	₹527

Invoices

Billing follows place of service, so one campaign raises one invoice per state it runs in.

Invoice	Date	State	Net	GST	Total	Status
INV-26-0412	2026-08-08	Maharashtra	₹2.1 L	₹38,520	₹2.5 L	paid
INV-26-0413	2026-08-08	Karnataka	₹1.5 L	₹26,640	₹1.7 L	paid
INV-26-0414	2026-08-08	Tamil Nadu	₹1.2 L	₹22,320	₹1.5 L	paid