Some categories cannot run in cinemas, and some need checking first.
Price scales with length — a 20-second spot costs twice a 10.
Your creatives
Send an ordinary video file — we produce the cinema formats for you. No censor certificate? We can apply for one and add the fee to your bill.
Creative 120s master. We accept MP4, MOV, MXF.
Drop creative 1MP4, MOV, MXF, ProRes · up to 500 MB
Creative 2 — optionalOnly used if you run 2 spots in a show, so a different film plays each time.
Drop creative 2MP4, MOV, MXF, ProRes · up to 500 MB
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When it runs
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Budget
Priced from your plan₹0
Runs 14 Aug 2026 to 10 Sept 2026 — 4 weeks. Bookings run Friday to Thursday, so dates round out to whole weeks.
Falls across
Independence Day · 15 Aug 2026Onam · 26 Aug 2026
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Where it plays
Choose as many as you need.
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Which markets
Start broad, then narrow down.
Started from your saved audience Premium formats only. Change anything you like — the saved one is untouched unless you save over it.
Over 80%
60–80%
40–60%
20–40%
Under 20%
of each state’s screens
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Which cinemas
Filter down, then adjust the list by hand.
What the audience paysAverage ticket price at each cinema, measured. Cinemas we hold no price for are kept either way.
Order by
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Which films
What your spot runs alongside.
Target byFranchise and universe are greyed until we can read TMDB collections — the catalogue holds the TMDB id, so it is a lookup rather than a build.Runs alongside whatever is playing. The widest reach.
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What to avoid
Rules that hold whatever else you change. Most campaigns need none.
An exclusion is not the same as leaving something out. “All of Maharashtra except Nagpur” still picks up a new Maharashtra city next month; a list of cities does not.
Nothing excluded.
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How often it plays
Shows a day, spots in each, and where each one sits.
Shows a day, on each screenPVR INOX run about 6 shows a day. More shows reaches more of the day’s audience, and costs proportionally more.
Which part of the dayEvery part of the day. Choose one or more to concentrate the buy — the reach panel follows.
Spots in each showA second spot plays to the same people again — it doubles impressions but not reach. Capped at 2 so ad operations can schedule it.
Where each spot sits
Spot 1Before the film starts.
Pre-roll and the interval cost the same, so you can run one of each.
The closer to the feature film, the more of the house is seated — and the more it costs.
1 spot in 3 shows a day — 21 plays per screen each week.
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Availability
What can be booked on these dates.
Bookable0free for every cycle
Part-available0open some weeks only
Unavailable0nothing free in this window
Known blocks in this window
PVR Phoenix PalladiumMumbai · 14 Aug 2026 – 27 Aug 2026
Sold to another advertiser for the Independence Day window
PVR Forum MallBengaluru · 21 Aug 2026 – 3 Sept 2026