Roles and access

Two populations, never mixed. Advertisers belong to a tenant and only ever see their own work. Staff sign in through the directory and see across accounts.

Advertiser side

Advertiser roles

Assigned by the agency lead. Most are scoped to particular brands rather than the whole account.

Agency leadEverything for every brand the agency holds, including billing.

Planner / buyerPer brandBuilds and submits campaigns. Cannot pay or change billing.

Brand managerPer brandSees and approves work for one brand.

FinanceWallet, invoices and payment methods. No campaign editing.

ViewerPer brandRead-only. For clients you want to show work to.

Can	Agency lead	Planner / buyer	Brand manager	Finance	Viewer
Plan a campaign	Yes	Yes	No	No	No
Submit for approval	Yes	Yes	Yes	No	No
Approve creative	No	No	No	No	No
Pay and manage wallet	Yes	No	No	Yes	No
Manage users	Yes	No	No	No	No
Edit screen master	No	No	No	No	No
View audit log	No	No	No	No	No

Staff side

Staff roles

Come from the directory on SSO. Nobody assigns these in the product.

Ad salesSees advertiser accounts, assists with plans, applies agreed rates.

Ad operationsApproves creative, schedules campaigns, reconciles delivery.

FinanceCredit terms, invoicing, refunds and write-offs.

Cinema operationsScreen master, showtimes, screens in and out of service.

System adminAccounts, roles, taxonomies and the audit log.

Can	Ad sales	Ad operations	Finance	Cinema operations	System admin
Plan a campaign	Yes	No	No	No	No
Submit for approval	No	No	No	No	No
Approve creative	No	Yes	No	No	No
Pay and manage wallet	No	No	Yes	No	No
Manage users	No	No	No	No	Yes
Edit screen master	No	No	No	Yes	Yes
View audit log	No	No	No	No	Yes

Yes and No are paired with an indicator as well as the word — colour alone is never the signal.

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