Festive bridal

liveOn track25 Jul – 19 Aug · 268 screens

Delivered72%14,80,000 of 20,50,000 admits
Spent₹61.0 Lof ₹96.0 L · 64%
Screens268On-screen
Invoiced₹4.4 L2 invoices

The creative

Tanishq — Rivaah festive 30s — stand-in still, CinemaScope

30sCinemaScope

Tanishq — Rivaah festive 30s30s · version 2 · CBFC/2026/AD/10933

Uploaded once, used across campaigns.

Week by week

Admissions follow the release slate, not the booking. Plays are what we control; the audience is what turns up.

42%

25 Jul

44%

1 Aug

35%

8 Aug

48%

15 Aug

36%

22 Aug

Bar height is admissions; the figure above it is seat fill. Amber weeks delivered fewer plays than booked.

Audience
Seat fill30%37,94,818 in 1,25,76,590 seats
People reached22,37,560distinct, at least once
Impressions37,94,8181.7× frequency
Per 1,000₹1,607cost per thousand admissions
Reach is modelled from an assumed frequency, not measured. It is the softest number on this page.

Where it ran
Cinemas192684 screens
Cities108 states
Venue mix
Multiplex · 591 screensSingle screen · 93

Running alongside

The films this campaign was bought around. What the audience came for.

GINNY WEDSS SUNNY 2U/A · Hindi

MERCYU/A · Hindi

City by city

Sorted by audience. Seat fill is what separates a city that delivered from one that merely ran.

City	Cinemas	Screens	Plays	Seat fill	Admits	Per 1,000
Mumbai · Maharashtra	33 · 95% mux	155	16,275	39%	11,22,568	₹455
Delhi · Delhi	21 · 92% mux	92	9,660	36%	6,18,325	₹489
Chennai · Tamil Nadu	21 · 88% mux	78	8,190	41%	5,94,791	₹434
Bengaluru · Karnataka	22 · 94% mux	101	9,969 of 10,605	26%	4,52,493	₹724
Hyderabad · Telangana	15 · 90% mux	60	5,922 of 6,300	24%	2,50,880	₹737
Pune · Maharashtra	19 · 85% mux	65	6,825	19%	2,27,420	₹896
Kochi · Kerala	17 · 72% mux	43	4,515	25%	2,04,213	₹622
Indore · Madhya Pradesh	17 · 64% mux	36	3,780	21%	1,42,104	₹680
Lucknow · Uttar Pradesh	15 · 60% mux	30	3,150	18%	1,03,169	₹794
Nagpur · Maharashtra	12 · 58% mux	24	2,369 of 2,520	19%	78,855	₹812

Invoices

Billing follows place of service, so one campaign raises one invoice per state it runs in.

Invoice	Date	State	Net	GST	Total	Status
INV-26-0388	2026-07-22	Delhi	₹2.0 L	₹35,280	₹2.3 L	paid
INV-26-0389	2026-07-22	Uttar Pradesh	₹1.8 L	₹31,680	₹2.1 L	due