Instamart metros

liveAhead of schedule1 Aug – 26 Aug · 96 screens

Delivered46%4,10,000 of 9,00,000 admits
Spent₹9.6 Lof ₹24.0 L · 40%
Screens96App and web
Invoiced₹00 invoices

The creative

Swiggy — app and web 15s — stand-in still, Landscape

15sLandscape

Swiggy — app and web 15s15s · version 1

Uploaded once, used across campaigns.

Week by week

Admissions follow the release slate, not the booking. Plays are what we control; the audience is what turns up.

26%

1 Aug

21%

8 Aug

29%

15 Aug

22%

22 Aug

20%

29 Aug

Bar height is admissions; the figure above it is seat fill. Amber weeks delivered fewer plays than booked.

Audience
Seat fill27%33,79,987 in 1,26,87,484 seats
People reached12,96,048distinct, at least once
Impressions33,79,9872.6× frequency
Per 1,000₹284cost per thousand admissions
Reach is modelled from an assumed frequency, not measured. It is the softest number on this page.

Where it ran
Cinemas192690 screens
Cities108 states
Venue mix
Multiplex · 597 screensSingle screen · 93

Running alongside

The films this campaign was bought around. What the audience came for.

MAYANU · Hindi

City by city

Sorted by audience. Seat fill is what separates a city that delivered from one that merely ran.

City	Cinemas	Screens	Plays	Seat fill	Admits	Per 1,000
Mumbai · Maharashtra	33 · 95% mux	157	16,485	27%	8,00,485	₹644
Bengaluru · Karnataka	22 · 94% mux	102	10,067 of 10,710	29%	5,16,075	₹641
Chennai · Tamil Nadu	21 · 88% mux	78	8,190	32%	4,65,919	₹560
Delhi · Delhi	21 · 92% mux	93	9,765	24%	4,18,378	₹730
Pune · Maharashtra	19 · 85% mux	66	6,930	24%	3,01,477	₹682
Hyderabad · Telangana	15 · 90% mux	60	5,922 of 6,300	27%	2,83,346	₹658
Kochi · Kerala	17 · 72% mux	43	4,515	24%	1,93,604	₹662
Indore · Madhya Pradesh	17 · 64% mux	36	3,780	27%	1,79,245	₹544
Lucknow · Uttar Pradesh	15 · 61% mux	31	3,255	21%	1,21,266	₹682
Nagpur · Maharashtra	12 · 58% mux	24	2,369 of 2,520	24%	1,00,192	₹645