Campaigns · Asian Paints

Diwali homes

scheduled16 Aug – 9 Sep · 530 screens

Delivered0%0 of 41,00,000 admits
Spent₹0of ₹2.40 Cr · 0%
Screens530On-screen, Foyer DOOH
Invoiced₹00 invoices

The creative

Asian Paints — Diwali 30s — stand-in still, CinemaScope

30sCinemaScope

Asian Paints — Diwali 30s30s · version 1

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Uploaded once, used across campaigns.

Week by week

Admissions follow the release slate, not the booking. Plays are what we control; the audience is what turns up.

41%

16 Aug

31%

23 Aug

28%

30 Aug

36%

6 Sept

33%

13 Sept

Bar height is admissions; the figure above it is seat fill. Amber weeks delivered fewer plays than booked.

Audience
Seat fill30%37,83,871 in 1,28,15,110 seats
People reached18,73,260distinct, at least once
Impressions37,83,8712.0× frequency
Per 1,000₹0cost per thousand admissions
Reach is modelled from an assumed frequency, not measured. It is the softest number on this page.

Where it ran
Cinemas194697 screens
Cities108 states
Venue mix
Multiplex · 602 screensSingle screen · 95

Running alongside

The films this campaign was bought around. What the audience came for.

MERCYU/A · Hindi

MICHAELU/A · English

City by city

Sorted by audience. Seat fill is what separates a city that delivered from one that merely ran.

City	Cinemas	Screens	Plays	Seat fill	Admits	Per 1,000
Mumbai · Maharashtra	33 · 95% mux	158	16,590	34%	10,16,134	₹512
Chennai · Tamil Nadu	21 · 89% mux	79	8,295	36%	5,27,114	₹499
Bengaluru · Karnataka	22 · 94% mux	103	10,166 of 10,815	25%	4,56,006	₹732
Delhi · Delhi	22 · 91% mux	94	9,870	23%	4,02,497	₹766
Kochi · Kerala	17 · 73% mux	44	4,620	43%	3,50,079	₹370
Hyderabad · Telangana	15 · 90% mux	61	6,021 of 6,405	30%	3,21,093	₹587
Pune · Maharashtra	19 · 85% mux	66	6,930	24%	2,98,270	₹696
Lucknow · Uttar Pradesh	15 · 61% mux	31	3,255	29%	1,66,575	₹501
Nagpur · Maharashtra	13 · 56% mux	25	2,468 of 2,625	29%	1,26,607	₹516
Indore · Madhya Pradesh	17 · 64% mux	36	3,780	18%	1,19,496	₹824